tag:blogger.com,1999:blog-4094777351066321538.post7475398376441435413..comments2023-06-16T03:45:48.781-07:00Comments on Persist: The Blog: "Masterclass" on HBOPeter Clothierhttp://www.blogger.com/profile/11525159413387378704noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4094777351066321538.post-90522753767957431422010-05-21T18:09:25.979-07:002010-05-21T18:09:25.979-07:00Bottom line: Branding says, "This is who I am...Bottom line: Branding says, "This is who I am." Creativity asks, "Who am I?"<br /><br />The word "brand" has been branded. So if perception is an act of creation then everyone is going to bring their own spin to the word. The deeper meaning of the word brand as I understand it is "purpose". The purpose of the artist's mark, the purpose of a product, is the essence of a brand. Its not necessarily an external component. <br /><br />The purpose inside you aligned with your personal vision is the foundation of your creative power. When your heart is joined with your art, a vital one of kind signature is formed. This brand is unique to you and your intimate product.<br /><br />So if "Who am I?" is an important facet of your personal vision it may actually be the core of your brand! <br /><br />Greg SpalenkaGreg Spalenkahttps://www.blogger.com/profile/13632407692969191886noreply@blogger.com