Friday, May 21, 2010
Branding: A Different View
Through the mysterious graces of the cybersphere, I was contacted with the request for an interview by Greg Spalenka, who takes a very different view of branding than I do. As you'll see from his website, Artist as Brand, he promotes the notion that an artist deserves prosperity (I agree!) and that prosperity awaits those artists who believe in themselves and set their sights on it (I'm not so sure; I tend to think that the rewards may have to be other than material. I stand to be convinced...) Branding, he argues, is a proven and legitimate path to success. Curiously, as you'll see if you explore his site a bit, though we arrive at different (though perhaps, paradoxically related) conclusions, we come at this thing from a good deal of common ground. We certainly address the same issues, and a telephone conversation this afternoon revealed numerous mutual interests and sympathies. Anyway, I completed Greg's interview, and it's scheduled to appear on his blog some time early next week. I'm sure I'll be posting a link. Take a look at what he has to say.
Posted by PeterAtLarge at 2:49 PM